The word “snoring” might sound silly to you. It’s a source of plenty of jokes, cartoons and bloopers. But for most people personally affected by snoring, it isn’t funny at all. It’s a pervasive problem that causes embarrassment, relationship troubles, struggles at work, lower quality of life, and serious health issues. That is the harsh reality of snoring. And that’s the one that we, at Sereno, understand and devoted ourselves to improving over a year ago.
It’s hard to laugh when you’re sitting across from a woman so distraught by her husband’s snoring and so desperate for a solution that she’s literally in tears. That was Debbie. We met Debbie last year when we were conceptualizing Sereno and, as part of the process, spoke to hundreds of people who suffered directly or indirectly, as a result of snoring. Married to her husband, Rick, for 15 years, Debbie’s marriage had been deeply affected by Rick’s snoring. Rick had tried all kinds of techniques to alleviate it–various pillows, nose strips, mouth guards, etc. None of them worked. He tried sleeping with a CPAP mask, but couldn’t stand to have it on his face.
Ear plugs were Debbie’s only saving grace. They were the only thing that helped her to sleep through Rick’s snoring, at least part of the time, so they could maintain some level of intimacy. But ear plugs were not a perfect solution for Debbie. A loving aunt to her sister’s two children, Debbie’s sister was not comfortable allowing the kids stay at Debbie and Rick’s house overnight. She feared that Debbie’s ear plugs and Rick’s snoring would prevent them from hearing the kids cry or a fire alarm sound. Debbie cried as she described how Rick’s snoring was preventing them from becoming closer to their niece and nephew. At the time, we could only offer her a tissue.
Today, we can do much more. Sereno was created to help Debbie and the millions of people like her in search of a viable solution to a snoring problem. But first, we must fill an educational void. Snorers need to understand two important things: first, snoring is a complex problem and often has multiple contributing factors. Second, despite the complexity of the problem, a number of clinically proven, simple, minimally invasive and virtually painless solutions do exist. When we conceptualized Sereno, our goal was to bring these facts to the forefront so we could have a meaningful impact on people’s lives. We’re proud to say that’s exactly what we’re doing today.
So if you suffer from snoring, we understand your plight. And we’re here to help. If you’d like to share your story with the Sereno team, call us at (415) 525-8400.
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